Flyer making

Whether it’s a cheap flyer for a few tens of pounds or a professional flyer on glossy cardboard.
We offer our customers great prices from 100 to 100,000 pieces.

Does the leaflet still work for small and medium-sized enterprises?

Every business needs to communicate who they are and what they do.

Today, digital platforms are popular for reaching customers, alongside social networks and online trading sites.

But we believe that traditional ways of advertising are by no means dead.

Let’s take a look at leaflets, for example, and see what one of the oldest methods can do for modern business …

If you want customers, you need to let people know you exist.

Sure, you have a website, a Facebook page and maybe even a business. But, believe it or not, people pay very little attention to things they don’t encounter directly.

Attention spans are shorter than ever. That means you have to work harder to get noticed, let alone understood. Using multiple channels, a variety of approaches and a mix of traditional and modern practices increases visibility, which can never be a bad thing.

As with any promotional tool, the target audience is key.

They can help you discover customers that many modern businesses overlook.

Attracting offline customers can add huge extra revenue to your business and give you an important competitive advantage.

Leaflets have long been used for many purposes. From announcing a new business to getting special offers to the customer. They are a concise, adaptable and familiar way to communicate.

But does the flyer still work?

Yes. But only if you use it well.

Marketing emails can be deleted before they’re opened, online algorithms can dilute your audience, and slow internet connections can increase your site’s bounce rate.

Print media is unaffected by these barriers, so many businesses still use leaflets, to positive effect.

Check your online activity today – Have you ever scrolled through Facebook ads without looking at them? Probably.

Now think about your last encounter with a flyer – did you throw it away without at least reading what it was? Very unlikely.

Our tolerance of print media and our online behaviour have been studied many times, and the majority have concluded that we read more intensively on paper than on screen.

If you want your customers to be as aware as possible when presenting your business, you clearly need to use print media.

Finally, a word of advice:

Do you want to showcase a specific product? Or offer a special discount? Whatever your main message, you don’t want to display everything on the flyer, just one message. Your leaflet will be much easier to digest and the customer will immediately see what you are trying to say.